Privacy Policy

System Equine / Rug Rack North America – Privacy Policy

Last Updated: November 24, 2025

This Privacy Policy explains how System Equine / Rug Rack North America (“we”, “us”, “our”) collects, uses, discloses, and safeguards your personal information when you visit or make a purchase from our website (the “Site”), including rugrackcompany.com and any related services.

By using our Site, you consent to the practices outlined in this Policy.

1. Information We Collect

We collect information to operate our business, process orders, enhance customer experience, and meet legal obligations.

A. Information You Provide

This includes, but is not limited to:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information
    (processed securely by third-party payment providers; we do not store full credit card numbers)

  • Order history

  • Account login information

  • Messages sent through contact forms, chat, or customer support

B. Information Collected Automatically

When you browse our Site, we may collect:

  • IP address

  • Device type and operating system

  • Browser type

  • Cookies and tracking technologies

  • Pages viewed, clicks, and time spent on the Site

  • Referring website or ad source (e.g., Google, Facebook, Instagram)

  • Shopify analytics and performance data

C. Information from Third Parties

We may receive additional information from:

  • Shopify (our e-commerce platform)

  • Payment processors (Shopify Payments, PayPal, etc.)

  • Email & marketing platforms (Klaviyo, Mailchimp, etc.)

  • Advertising partners (Facebook, Instagram, Google Ads)

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Provide customer service

  • Manage shipping, returns, and exchanges

  • Send transactional messages (order updates, receipts, etc.)

  • Improve website performance and user experience

  • Personalize marketing content and product recommendations

  • Protect our Site from fraud or unauthorized activity

  • Maintain business, accounting, and tax records

3. How We Share Your Information

We do not sell your personal information.

We only share information with trusted partners necessary to operate our business.

A. Service Providers

This may include:

  • Shopify (website hosting & e-commerce)

  • Shipping carriers and logistics partners

  • Payment processors

  • Email and SMS service providers

  • IT, security, and data management partners

  • Analytics and advertising platforms

These providers may use your information only to deliver the services requested.

B. Legal Requirements

We may disclose information to comply with:

  • Applicable laws

  • Court orders

  • Government or regulatory requests

  • Fraud investigation or prevention efforts

4. Cookies & Tracking Technologies

We use cookies and similar tools to:

  • Enable Site functionality

  • Remember your cart and preferences

  • Provide secure login

  • Analyze traffic and performance

  • Deliver personalized ads

You can control or disable cookies through your browser settings.

5. Marketing Communications

With your consent (or where allowed by law), we may send:

  • Newsletters

  • Promotional offers

  • Product announcements

  • Cart or browse reminders

You may unsubscribe at any time using the link included in each email.

6. Data Retention

We keep your information for as long as necessary to:

  • Complete transactions

  • Maintain accurate tax and business records

  • Comply with legal obligations

  • Support warranties or after-sale service

You may request deletion, subject to legal retention requirements.

7. Your Rights

Depending on your location (including Canada, California, and various U.S. states), you may have rights to:

  • Access the personal information we hold

  • Correct inaccurate information

  • Request deletion of your data

  • Withdraw consent

  • Opt out of marketing

  • Opt out of targeted advertising (CCPA/CPRA)

  • Request a copy of your data

  • Restrict or object to certain processing activities

Submit privacy requests at: sales@systemequine.com

8. Data Security

We use administrative, technical, and physical safeguards, including:

  • Encrypted data transmission (HTTPS/SSL)

  • PCI-compliant payment processing via Shopify

  • Restricted-access data storage

  • Regular monitoring for threats or suspicious activity

While no online system is 100% secure, we follow industry best practices to protect your information.

9. International Data Transfers

Your information may be processed in Canada or the United States by Shopify and our service partners. All transfers comply with PIPEDA, relevant U.S. state laws, and Shopify's data protection framework.

10. Children’s Privacy

Our Site is not intended for individuals under 13 years of age, and we do not knowingly collect information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent version.